Mobylines.it offers to consumers and travel agents a practical tool to satisfy their needs in terms of sea transportation for Corsica and Sardinia, delivering all the emotional values of the planned holiday, declining the communication and positioning concept “the holiday transporting you on holiday”.The website exploit flash technology to promote all the services in a dynamic way, using infotainment strategy to deliver information in an appealing and captivating way.The objectives set were to boost direct sales activities, and building a profiled consumer database. Using Suggestive Selling Techniques an e-commerce application was developed, both for consumers and agents, using it now as an alternative to the traditional IT application like Galileo. Direct sales in Jan-Feb 03 increased 30% versus same period.A CRM area was developed, offering exclusive contents to consumer, for both adults and kids, declining online the “mileage program” and Moby Club, the onboard day care service. The tool already profiled nearly 4000 users since launch in December 02.