Cannes Lions

FIAT

LEO BURNETT FRANKFURT, Frankfurt / FIAT GROUP / 2009

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To demonstrate the benefits of the park assistance, we created a sound card that simulates its functioning. The cards were delivered to a specific target group, of people who have already visited Fiat concessionaires in the last days and were probably still deciding which car they would buy. If they brought the sound card to the concessionaire, they would have the park assistance for free when buying their Fiat.

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