Cannes Lions

FIAT 500 ABARTH

515 CREATIVE SHOP, Turin / ABARTH / 2009

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The spot opens with a details of the well-known and powerful 500 Abarth exhausts. The perspective changes and on the floor we can see the writing “the joy of empowerment” enclosed in a starting grid. The original set – an hangar in twilight zone prepared with lights, tripods and equipments – holds the still car at the center of a circle made by dozen cameras (the zenithal view of the car is a clear reference to Abarth revolution counter) . With the following change of perspective we can see 500 Abarth at 360 degrees, The background music is made by the real sound of 500 Abarth engine, the change of its gears and by Nina Simone’s voice singing “Feeling good”.

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