Cannes Lions

FIAT CARS

DGT MEDIA, Turin / FIAT GROUP / 2004

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The challenge was to build a new corporate website for Fiat, an important and famous Italian company. The site should transmit a new deal, authority, and above all, the Fiat values, telling of its experience and know-how, in the core business of the automotive industry and beyond. The content is organised to make information easily accessible, with three access channels to institutional company information, press and investors areas. There is also an original company history are with photos, videos and e-cards. Target audience: investors, media and consumers.

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