Cannes Lions

FIAT LIVE STORE

AGÊNCIACLICK ISOBAR, Sao Paulo / FIAT GROUP / 2014

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

We’ve created a revolutionary way for people to visit a car dealership without leaving their homes: Fiat Live Store, the world's first point-of-view store. Only at Fiat Live Store you can have a guided video-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer.

Execution

The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer.

Outcome

Open to the public since September 2013, Fiat Live Store already has impressive results to share:

- Average of 465,000 monthly users

- Average of 280 live video-chats per day

- 67.4% of the live video-chats led to test drives

- Average of 7.5 minutes spent on a live video-chat

- 19.3% increase on test drives on Fiat dealers, comparing to last year results.

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