Cannes Lions

FIAT MILLE

GIOVANNI+DRAFTFCB, Rio De Janeiro / FIAT GROUP / 2009

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Mille is an icon of economy. No better way to demonstrate this than transforming it into another icon: Pac Man (the most famous video game by the time this car model was launched), and having it try to escape the thirsty fuel pumps along the road.

Similar Campaigns

12 items

Shortlisted Eurobest
2018 Olympic Pavilion Sound Experience

WHY DO BIRDS, Berlin

2018 Olympic Pavilion Sound Experience

2018, HYUNDAI

(opens in a new tab)