As evidenced by the results, the pack successfully convinced rural dwellers that the Panda 4x4 was suited to their needs. 802 leads were generated from this mailing (a response rate of 4.01%), and they were of such high quality that 49% of those leads went on to purchase. This pack was responsible for 2.6 cars sold every day in the five months after it dropped at a cost per sale of only £178.12, and has generated £323,000 profit : a 461% return on investment.