Cannes Lions

FIAT PUNTO

LEO BURNETT ARGENTINA, Buenos Aires / FIAT GROUP / 2009

Film
Film
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A man with a very big nose comes driving his Punto with a very pretty girl next to him. A text message comes in and the stereo reads it in a loud voice:What’s up nose. There’s pizza home. Come on over.

Upon hearing this, the girl is surprised and starts the following dialogue: Big nose?- Yes, it’s just that before my nose was a bit big.

- And what did you do? Did you get an operation?- No. It was odd. Suddenly, one day, puff, it disappeared. They called me Tucan.-It’s hard to imagine you with a big nose.S.I.: A different car makes you feel different.

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