The question that subtends Fiat Qubo film is: it’s better to be or to appear? Showing off or having? The spectator sees many characters on the screen, everyone is very different from the other in physical aspect and nature. These characters are spaced out each other by Supers that lead the spectator to the question: “..so do you prefer to be or to appear?” The answer is: “I prefer to appear…appear as I am!”.This play on words is unexpected but true, exactly as the new Qubo is.Qubo is a practical, no-frills car, for smart people that don’t care about appearance, but that are interested in satisfying their own needs.