Cannes Lions

FIAT UNIVERSITY RALLY

GIOVANNI+DRAFTFCB, Sao Paulo / FIAT GROUP / 2008

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An interactive game providing a metaphorical experience of the Fiat University Rally. You need to be a good driver to stay on this road made of books, and get round the track in a certain time.

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11 items

THE COMEBACK OF A LEGEND

LEO BURNETT TAILOR MADE, Sao paulo

THE COMEBACK OF A LEGEND

2021, FIAT GROUP

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