Cannes Lions

FIAT USA - A Whole New Spin

MEDIABRANDS SOCIETY, Birmingham / FCA / 2017

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Case Film

Overview

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Credits

Overview

Description

We created A Whole New Spin, an innovative, immersive 360-video experience of a full-circle journey through city, forest, beach, and snow—viewable on Facebook and YouTube.

Execution

We shot the same FIAT vehicle at four methodically scouted locations in California to ensure the sun was in the same global position in each quadrant.

 

The Nokia OZO captured the 360 via eight overlapping stereoscopically positioned cameras and eight ambisonic microphones, all monitored by the director in real-time via a virtual reality headset, in full-360 surround, with stereoscopic depth of field.

After stitching the 360 footage together, we combined the image with the captured spatial sound. 

 

The final result was an incredible and ingeniously compiled panorama with receptive audio—all triggered by viewer direction and movement. 

Outcome

• More than 30M impressions

• More than 5.4M video views

• Video view rate of more than 20%

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