Cannes Lions

FIBRE OPTIC TELECOMUUNICATIONS

HAKUHODO i STUDIO, Tokyo / KDDI CORPORATION / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Digital Ennichi is the online promotional campaign for Hikari Plus, the KDDI community-based FO (fibre optics) provider service. The concept of this online campaign is to celebrate the launch of the Hikari Plusservice for new users. We designed the interface to metaphor the Japanese community festival, "Ennichi". At the entrance, users chooses their own character icon to navigate through Digital Ennichi. Users can easily learn Hikari Plus service features by enjoying various games laid out in the website.

Similar Campaigns

12 items

McDonald's Royal Makeover

READY10, London

McDonald's Royal Makeover

2023, MCDONALD'S

(opens in a new tab)