Following on the heels of a very successful social media campaign (Fiesta Movement), that generated plenty of buzz leading up to the launch of the Fiesta, our TV campaign had to keep the momentum going, but this time, with more specifics about the car itself. So we decided to get people excited about the Fiesta in a way that was as surprising as the car itself. Our idea: a campaign that celebrate all things Fiesta.

To breath life into this concept we choreographed an impromptu celebration around the car - the kind that would make you stop and gawk if you were walking down the street. Like a spontaneous occurrence of an incredibly well rehearsed, precisely executed performance.

What better way to celebrate the launch of a car that goes 480 miles on a single tank, comes with the kind of agility and horsepower that makes it a blast to drive, and has more new-world technology than any other car of its kind, like push-button start, keyless entry and the mother of all in-car communications devices – SYNC? Got to admit, that’s no small feat for a car, any car. In fact, it’s a pretty big deal.