Advertising in traditional media in Colombia is becoming more expensive every day, clients have lower budgets, productions are getting reduced and campaign quality is being affected by the situation going on in the country. That´s why we looked for new ways to reach consumers by doing advertising that lives naturally in people's lives generating a big impact at low cost.

Fin de la conversación

It is relevant because the entire audience that we wanted to reach was watching the game that day. This way the message was delivered successfully and in a completely unexpected way.

220% increase of sales versus last year. This game was one of the most watched games of the entire season and it was broadcast in the most important sports TV channel in Colombia. It also was broadcast online. So, basically, we reached a huge amount of the population in real time. The rest of the country found out afterwards with the the media attention that we drew.