Cannes Lions
ELECTRONIC ARTS, Redwood City / EA GAMES / 2021
Overview
Entries
Credits
Background
COVID-19 changed the way we watched sports. We changed the way you heard them. With fans unable to attend live football matches, there was an opportunity to improve the now-silent experience for those watching from the safety of their homes.
Idea
Using the authentic sounds of FIFA 21, we mixed custom soundboards for every broadcast of La Liga Santander and The Premier League since they returned to empty stadiums in June of 2020. The broadcasts using EA SPORTS Atmospheric Audio have been seen in every corner of the globe, and continued even when limited crowds were allowed to return to the stadium. Our CEO even got a letter from the president of La Liga thanking him for helping to keep the spirit of football alive in Spain.
Strategy
Using the authentic sounds of FIFA 21, we mixed custom soundboards for every broadcast of La Liga Santander and The Premier League since they returned to empty stadiums in June of 2020. The broadcasts using EA SPORTS Atmospheric Audio have been seen in every corner of the globe, and continued even when limited crowds were allowed to return to the stadium. Our CEO even got a letter from the president of La Liga thanking him for helping to keep the spirit of football alive in Spain.
Execution
Using the authentic sounds of FIFA 21, we mixed custom soundboards for every broadcast of La Liga Santander and The Premier League since they returned to empty stadiums in June of 2020. The broadcasts using EA SPORTS Atmospheric Audio have been seen in every corner of the globe, and continued even when limited crowds were allowed to return to the stadium. Our CEO even got a letter from the president of La Liga thanking him for helping to keep the spirit of football alive in Spain.
Outcome
The broadcasts using EA SPORTS Atmospheric Audio have been seen in every corner of the globe, and continued even when limited crowds were allowed to return to the stadium. Our CEO even got a letter from the president of La Liga thanking him for helping to keep the spirit of football alive in Spain.
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