The thrill those playing FIFA feel is as real as those who play football. FIFA is football. And if the thrill is the same, the place should be the same too.

1) PR warm-up with a press conference and the promise of the first FIFA Official Championship in Brazil.

2) FIFA Hero League's official announcement was along with the game at Brasil Game Show, the largest games event in Brazil.

3) In order to call up the gamers, professional football players (Valdívia – International and Rodrigo Caio – São Paulo) played FIFA17 and posted on their social media.

4) Web media and TV ads got users for signing up in the championship.

5) For 3 months, the 6 thousand signed up players struggled in the qualifying stage.

6) ESPN advertised FIFA Hero League for 15 days: with the group stage in 10 hours of live streaming and the grand final, live, on TV prime time.

7) It is estimated that the total media exposure would cost at least US$ 1,500,000.00.

6 thousand signed up in the championship

10 hours of live streaming on the group stage

48 thousand unique people watching streaming

120 minutes live on ESPN

The biggest ratings on sports channels during broadcasting.

0.30 Audience Points

Higher audience than NBA final in Brazil (42% higher).

80 thousand interactions

Total reach of 24 million people.