To celebrate the 2018 FIFA World Cup Russia™, Hyundai Motor Company as the official partner of FIFA, sought for a true sports marketing that football fans around the world could all enthusiastically participate in.

In 2018, Hyundai Motor Company finally introduced a newly designed sports marketing campaign, ‘Hyundai World Football Heritage’ to deliver the message, ‘connecting the football fans beyond the time and space in the football world’.

In 2018, Hyundai Motor Company finally introduced a newly designed sports marketing campaign, ‘Hyundai World Football Heritage’ to deliver the message, ‘connecting the football fans beyond the time and space in the football world’.

Today’s Fans Enable tomorrow’s Stars. Fans and players are the history makers of every FIFA World Cup. Each tournament creates new memories for the fans and new stars among the players.T he Hyundai Motorstudio Moscow delivers experiential emotions for FIFA World Cup™ fans to relive, excite and explore through engaging FIFA content, fan showcases and human emotion. Every football fan‘s heart‘s desire comes with a wide palette of emotions built on a dynamic shift from happiness to fear to disappointment to pure joy and love for the sport.

Hyundai World Football Heritage connects and inspires fans and players on a journey to celebrate those emotional memories that make these football tournaments unforgettable.

FIFA World Football Museum is fully filled with the historical items which shows the path of the football culture. However, as the museum itself only located in Zurich, Switzerland, people globally, did not get any chances to see the glorious path of the football.

To help to spread the culture of the football to the global, Hyundai Motor Company provided Hyundai Motorstudio Moscow to be renovated to FIFA World Football Museum.

As the inspiration of the football culture and the growing heat of the football interest at the city, the ‘FIFA World Football Museum presented by Hyundai’ became “the must place” to visit at Moscow during 2018 FIFA World Cup Russia™

List of Glorious Items at the Museum;

2018 FIFA World Cup Russia™ Winner’s Trophy

-‘The star attraction of the exhibition”

Jules Rimet Cup™

- ‘First public display outside of Zurich’

64 Official Match Balls of 2018 FIFA World Cup™

- ‘Used for Kick off of all matches played in Russia’

Giant Live Match Table (33M * 6M)

- ‘The façade of the Hyundai Motorstudio Moscow’ was transformed into a giant 2018 FIFA World Cup™ score board

History of the FIFA World Cup™

- ‘Unique objects and stories from Football Legends’

Total number of visits (44 days) : 94,277

HyundaiFIFAmuseum hashtag posting : 14,058

Chalk Board Guestbook : 10,019

Total number of media visited : 44 countries / 237 media

Total media exposure value : 7,886,743