Cannes Lions

FIFA WORLDCUP SPONSORSHIP

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2011

Overview

Entries

Credits

Overview

Description

This TV spot ran on ESPN as part of Hyundai’s sponsorship of the 2010 FIFA World Cup. The spot features a Portuguese son and mother standing at the casket of their departed father / husband. The son translates into English his mother’s comments about how loyal he was...until they mention it was to football that he was so loyal. We then reveal the deceased man fully dressed in the outfit of his favorite team.

Similar Campaigns

12 items

Hyundai presents Miles That Define Us

WSJ. CUSTOM STUDIOS, New york

Hyundai presents Miles That Define Us

2024, HYUNDAI

(opens in a new tab)