Instead of showing the negative results from hair fall, we’ve come up with an idea to encourage our targets to fight with the problem they hardly escape, their ages. We demonstrate product benefits of strengthen hair root and reduce hair fall by designing the male character trying to hold & protect his hair from the 10-older-stage-avatars of himself. We distorted the reflection of reality to portray magical realism through caricature that combines photo shooting with computer-generated imagery techniques. As a local brand, our execution is carefully designed to reflect Thai entertainment that perfectly matches with the local Thai context.

The response from audience receives likable feedback that Body Shape Corporation group Co., Ltd. decides to publicize as a newspaper ad. Furthermore, the ad enhances the joyous feelings of the audience. In addition, this prevents them from stress which is also another cause of hair fall.