Cannes Lions

FILIAL PIETY

LEO BURNETT GROUP SINGAPORE, Singapore / MINISTRY OF COMMUNITY DEVELOPMENT / 2011

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To promote Filial Piety, a key family value in asian culture, we created this commercial.It is based on the platform that the elder generation will always unconditionally love the generation below but the younger generation finds it hard to love the generation above.

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12 items

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2011, MINISTRY OF COMMUNITY DEVELOPMENT

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FILIAL PIETY

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