Cannes Lions
AIR BRUSSELS, Brussels / FILIGRANES / 2012
Overview
Entries
Credits
Description
-Create awareness.-Create displays to promote reading/books
Execution
We create some literary pop-ups.These pieces of art were created thanks to the collaboration with the young American artist Isaac Salazar, a self-made artist who’s been making these since 2009.Folded through hundreds of pages, these pieces of art show the sensations felt by all those who open a book. These emotions pop up from the books, straight in the face of the reader.Filigranes then asks you the question: “and you, why do you read?”.