Cannes Lions

FILL YOUR HEAD WITH SPACE

CLEMENGER BBDO, Wellington / CARTER OBSERVATORY / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Carter Observatory is first and foremost a scientific institute — albeit a really fun one. By turning a poster campaign into a scientific experiment we both proved our point — that a trip to Carter will fill your head with space — and stayed true to the service.

Outcome

With a client to agency budget of $7,000 – we managed to get a 46% increase in web traffic to carterobservatory.org and an increase of 677 visitors to Carter Observatory in the summer months of February and March.

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