Cannes Lions

FILM

65 MEDIA, California / BUENA VISTA / 2002

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Overview

Description

The Royal Tenenbaum's site is as eccentric, rich and offbeat as Wes Anderson's quirky Tenenbaums characters. The primary navigation page is built around the site's flawed hero Royal Tenenbaum. Links to his estranged genius children, his wife Etheline and neighbour Eli swirl around Royal. By rolling over Chas, Richie, Margot and Eli, their ornamental childhood images morph into images of them as adults. A link to Owen Wilson's commentary provides a voice-guided tour througout the site, helping users to find hidden information and humorous elements. Once characer images or names are clicked upon, the user begins a darkly humorous journey into their lives and idiosyncrasies.In addition, a window with an animated Royal peeking in is at the top of each character page to link users back to the navigation menu. Like the primary navigation page, character pages begin loading with fluid line drawings that evolve into colourful brush strokes which fill out character's portraits. Witty audio specific pages blend movie content with detailed, character content in a smooth, intuitive flash interactive fashion, encouraging users to explore and interact in a functional fashion with an otherwise dysfunctional family.

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