Cannes Lions
MAKE IT SIMPLE, Helsinki / SALVATION ARMY / 2019
Overview
Entries
Credits
Background
The number of young adults that are alienated from the society is on the rise in Finland.
Execution
Alienation means that social contacts and networks disappear. A person is left alone in the midst of trouble. This point of view is dramatized by a simple visual idea: a deserted city. The Salvation Army Finland helps people that have slipped through the other safety nets.
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