Same visual, different stories... Our campaign for the 29th International Istanbul Film Festival, sponsored by Akbank, is an experimental work which was created to emphasize the power and magic of cinema. It’s based on the idea of an infinite perspective that brings life and imagination together. We wanted to take a look at an ordinary moment of life from different cinematographic point of views: the same moment observed under a different approach each time. And each time we found ourselves inside a different story. But after all, isn’t cinema all about this?