Cannes Lions

FILM PROMOTION

POSTVISUAL.COM, Seoul / BOM FILM PRODUCTIONS / 2004

Awards:

2 Gold Cannes Lions
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Overview

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OVERVIEW

Description

'The Uninvited' is a mystery movie, depicting the agitation and sufferings of those separated from others in modern society. Through this website, users are able to take part in the chaotic occasion themselves, using the advanced interactive tools. ‘Truth’ and ‘Fact’, are the two words that open the website. ‘Truth’ and ‘Fact’ are defined differently in principle but are both spoken without much distinction. The walls featured in the site symbolise a sense of alienation, darkness and the limitation of details. With a click of the mouse, the characters can be progressively revealed. The ‘monologue’ is not comprised of the original script but of the message that each character yearned to convey throughout the story. To help users grasp the message, the script was revised and additional shots of the actors were taken for the website. The users can explore the site, becoming involved with the situation, no longer an outside viewer. This lets users understand the themes that lie within.

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