Our creative aimed to make light of Volkswagen’s sponsorship relationship with cinemas, by acknowledging that sponsorship is the only way Volkswagen should ever be involved with movies. Volkswagens are fitted with safety features that stop drama from happening on the road. This is great for driving in real life, but if Volkswagen cars were actually starring in movies, their technology would ruin the drama. We created a campaign of 3 mini action movies, starring Volkswagens, to prove the point.