Is it possible to cheat Death? This is the question explored in New Line Cinema's cult horror film Final Destination 3.The objective was to generate broad awareness of the up-coming release and beat box office numbers for FD1 & FD2. We needed to be "the best Final Destination yet" with appeal to both male and female teen audiences.We used the analogy of cheating death to ensure that once you began navigating the website, you could not escape the section you're in without causing a death. This method successfully showed exciting movie clips, whilst imposing immersion in the film's concept.