The current Twix campaign is centered around an invented rivalry between the makers of the two bars that come in every package—Left Twix vs. Right Twix. And even though there is no difference between the two bars, people are encouraged to pick a favorite side. But thanks to the introduction of three new Twix flavors, we realized people were no longer bound by the need to choose a side. Now we were giving them the freedom to simply choose a flavor. Freedom that can only be expressed by spinning with joy in a meadow—endlessly.