Cannes Lions

FINANCE LOANS

HAKUHODO I-STUDIO, Tokyo / GE-DAKO / 2006

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Honobono Lake is GE Consumer Finance’s department of personal loans. The characteristic of its financial products is the speed of judging time to assess whether the consumer can pay the loan or not. The time until people click the banner is virtualised as judging time of this service, 10 seconds.

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