Prudential's expandable banner promoting services to Financial Advisors was able to achieve a 17.03% interaction rate and a .7% click through rate. This group notoriously find banner ads irritating and this result represents a 14 fold increase on the typical rates for expandable banners and even more compared to traditional animated GIFs. It may also have contributed to Prudential winning 'Triple E' ratings for excellence in 5 different categories in the 2005 Money Marketing E-Commerce Awards.