Apart from being related with treaties, Basel is also related with the problems, expenses and rush caused by them. The agency decided to offer an optimistic message to the prospects. Basel belongs to Alsace, the region where a special type of grape is harvested to produce great festive wines. Based on the prospects’ profiles, the agency proposed to send 300 bottles of exotic wine wrapped in elegant boxes as an invitation. The main message was: Basel and the year 2005 could be an obstacle to some, but we want you to remember it differently.

269 mailing pieces sent: 100%.114 prospects confirmed in an Internet landing page or in our call center: 42%.60 hand raisers attended: 22%.