Riding on the hot topic of Fed’s Quantitative Easing 2 Policy in Q4 2010, we transformed an outdoor billboard in the business centre into a mega “banknote printing machine”. The message is very straight forward “massive printing in progress, what’s your plan to protect your money”. Indeed most people think the non-stop printing of banknote in the United States will inevitably create inflation and devalue their money. This special creative triggered people to think about their finances and reminded them the importance of “Be Good At Money”.

Almost 65% of respondents have recognized this “mega banknote printing machine” in downtown.78% of respondents agreed the message was easy to understand and it’s relevant to them.The ad made 46% of respondents to think about their finances.More than 275,000 new visitors on the “Be Good At Money” website.