Check-In VISA is a travel show featuring destinations chosen by our social media community each

week.

The content of each episode comes from social media requests & suggestions. Each episode

showcased one of a kind attractions, restaurants, unique ‘what to do’s’ and, of course, the benefits of

paying with Visa.

After the show aired, offers became available to our cardholders on the biggest travel website in

Latin America, Despegar.com.

A branded section of the website Check-In VISA provided the best promotions on airline tickets, hotels and touristic packages to the 9 destinations chosen by consumers.

With every transaction, Despegar.com sent a e-Ticket with further information on the destination and the perks of paying with VISA. Lastly, a newsletter provided a stream of informative destination content.

The show was supported online and on cable with promos with a recognized travel blogger, Sonia Gil and

these capsules were rotated on Discovery Networks.

Our strategic alliance with Despegar.com was hugely successful, with Visa becoming the preferred payment method on the site with a 51.28% share of all transactions - a growth of 16 percent in 4 months. Purchases from all the countries to the specific destinations increased on an average of 67%. The largest increase came from Venezuelan consumers who increased their use of Visa on Despegar.com by 150%.

Despegar.com reported that the sales of airline tickets and hotel reservations, hit new heights, with more volume during the campaign than at any other time of the year.