An appealing visual identity was established for the content across the posts and the form created for this campaign.

We used Facebook ads and promoted posts to ensure we reached out to our fans and non-fans who took the cause forward by liking, commenting, sharing and tagging others.

The virality of the Facebook platform gave the campaign tremendous reach.

The campaign was also promoted on Twitter via tweets.

To increase campaign reach, we sent an e-mail to our 0.3 million investors inviting them to join the campaign.

This ensured good campaign visibility and communication via varied digital mediums.

Campaign Duration: 6th Nov 2013 to 17th Nov 2013

Entries received where people nominated themselves or their friends to become a part of Akanksha Foundation as teachers: 361

Fans Added to the Franklin Templeton Facebook Page: 19,648

Total Likes generated from the campaign: 11,993

Total Comments: 123

Total Shares: 441

Total Campaign Reach: 16, 21,155 (Non-Unique)