Not only did the game generate a large number of permissions for future mailing activities, but the number of enquiries and sign-ups for the free salary account also rose during the course of the campaign.The analogy is a mischievous reference to the Nordic traffic sign “Caution, Elks Crossing Road” equivalent to the Game Crossing signs in other countries. The traffic sign is used in the campaign as a key visual to prompt people to change their bank .