Cannes Lions

FINANCIAL PROMO

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / RENAULT / 2012

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Overview

Entries

Credits

Overview

Execution

We wanted to raise the following question among the public: Why pay for a flight ticket, when with a Renault I can get wherever I want and for less money?In order to make the public think about it, we used the habitual code of the travelling offers, using as the main lure: 99€, linking it to a destination you could also get to by car. The resulting piece was a card for the Postalfree circuit and the brand dealers, with a teaser that talked of destination within 99€, and another one with the complete offer of the vehicle.

Outcome

The promotion had a favourable reception, achieving the objective: initial surprise at the trip prices, and the resolution of the message, presenting the vehicle with an element of enjoyment and escape.

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