ATMOSPHERE PROXIMITY, New York / VISA / 2014
Branded Content is very prevalent in the US, in order to stand out we need to cut out the clutter.
The Visa 360 Cam launched on January 25th, 2014. It was implemented across iOS and Android platforms around the world, with emphasis on several key markets: the U.S., Canada, Russia, Korea, China and Japan. Localized versions of the app were offered to the markets, allowing them to customize by language and athlete/sport representation in the Sochi Winter Games. Online advertising and owned social properties helped drive traffic to the app, and it was favored and shared by the athletes themselves.
The app tapped into the hearts of Olympics fans all around the world, putting them “in their shoes” and closer to the athletes like never before. And the fans stepped up — between January 25 – February 23, the app was downloaded 329,125 times in over 100 countries around the world, and shared across global social platforms.
Buzz and word of mouth extended to the media. It became a featured app on the iTunes App Store, was talked about at SXSW, became an FWA mobile site of the day and was featured on Google Creative Sandbox, CNET, and a host of other technology blogs.
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires
2005, ANSWER SEGURO ON LINE