Cannes Lions

FINANCIAL SERVICES

TRIBAL DDB, Toronto / BMO (BANK OF MONTREAL) / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

ObjectiveWe were tasked with convincing well educated investors to use our online stock trading services instead of the plethora of other options available in the marketplace.SolutionWe decided to play off visual iconography that only our target would understand.

Decoding our headlines using their knowledge of the financial markets showed them that we have the intelligence to work at their level.

Similar Campaigns

12 items

Shortlisted Cannes Lions
NXT LVL

FCB TORONTO, Toronto

NXT LVL

2024, BMO (BANK OF MONTREAL)

(opens in a new tab)