The consumer was attracted by the see-through City Light Panel with the “real” money inside and by the whole covered transport vehicle – the tram showing passengers virtually drawning in money.

The campaign is currently on air. The media has created spontaneous PR since it has happened several times that people damaged the citylight in order to get the money out of it and the police officers had to return the money (flowing in the streets) to the nearest Tatra banka’s branch.