In start contrast to the underhanded practices making the headlines from the rest of the financial world, Cadiz Financial Services Group have repositioned their brand on the platform of: “Do it right”. Our challenge was to convey their sharp financial acumen, as well as their commitment to ethical business practices.

We created a microsite that took Cadiz’s core values and demonstrated them via a number of seemingly unrelated characters and objects, including 3 mini-movies. At first glance, it would appear as if they have nothing to do with Cadiz – but click on them, and you’ll see they all highlight one of Cadiz’s core philosophies. We embedded certain objects on the landing page with the ability to take the viewer straight through to the Cadiz main site, and to make contact with a personal relations manager.

The site only went live on 15 March 2010, but the site received 1700 visitors on its first day and elicited much favourable debate on media blogs.