The Russian Doll was the basis of the idea – the traditional way Russian stories and history was documented.The many layers of the doll gave us the chance to simplify the complex opera that had many plots within plots, the doll changed expression as it revealed another plot within the story – actively involving the recipient with the invitation.

A record number of leads were gained from a function of this type.50% response within 7 days (usually 4-6 weeks).By the time RSVPs closed - 98% had replied (higher than usual).25% of respondents claimed they would keep their invitation.