Cannes Lions

Finansbank Woman's Day

RABARBA, Istanbul / FINANSBANK / 2016

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Finansbank TVC, targeting SMEs had been on air for a month. Come the 8th of March, we aired a Women’s Day version with a small touch. In this version we split the screen and aired just the half of our commercial. On the blank side we gave our message by saying that half of Finansbank's employees are women and if it wasn’t for them, whatever job we do would be half finished, just like this.

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