Cannes Lions

Find strength in the silence

FORSMAN & BODENFORS, Gothenburg / H&M / 2022

Film

Overview

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Credits

Overview

Execution

In this film we’re putting the spotlight on something women deal with on a daily basis: unsolicited opinions. We live in a time where people have lots of them. To tackle this noise, we’re encouraging women to find their zen under water, and come back louder than before. Because in the silence we find our loudest voice.

To the sound of “Enjoy the silence”, we watch Paloma Elsesser, model and body advocate, being surrounded by the noise of other people. Real opinions from real people. We watch her dive down under water to find strength in the silence. As she breaks the surface the noise disappears. Under water she finds a powerful community of women who too have come to find energy under the surface. The film ends with Paloma walking up from the water with new power in her stride – and the noise is gone.

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