Cannes Lions

"Find Your Groove"

BURRELL COMMUNICATIONS, Chicago / TOYOTA / 2022

Film
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Overview

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Execution

"Find Your Groove" is a video concept designed to show how seamlessly 5 passengers can pack up for a trip in the first-ever Toyota Corolla Cross, thanks to its features - keyless entry, automated rear lift gate, a spacious cargo area and five passenger seating.

The in-sync, fluid-like movements of the talent in the commercial, paired with an upbeat dance track, creates moments that possess the kind of viral magic we're used to seeing in TikTok videos. "Find Your Groove" delivers a heroic car, joyful passengers, and unforgettable gif-able moments that are leaving a huge impact on the hearts and minds of consumers.

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