To communicate the power of the app, we intercepted people in the midst of their usual routines. We took to the NYC streets and used the app to show how easy it would be to book their dream trip right then and there. If they agreed to leave immediately, Expedia would send them for free. Before one man knew it, he was on a plane to China to see the Great Wall.

This launched a nationwide promotion where Expedia gave away a free trip every day for 70 days to consumers who downloaded the app.

There were 1,583,042 total downloads during the 10-week campaign period. We exceeded our download goal by +330%. [Download goal was based on the break-even point of incremental promotional costs.]

The app achieved its best overall rank in the Apple Store ever, #40 overall and #1 in the category.

We added 581,000 new Facebook connect users, amplifying our monthly active users by 238%.

On TV, 'Find Your Spontaneity' was the top performing Expedia ad ever tested, securing a spot close to the top 10% of all ads tested in the Millward Brown database.