Sandy Hook Promise, a non-profit founded after the tragic school shooting at Sandy Hook Elementary, believes that no matter if you’re for or against guns, finding common ground is the only way America can move forward to prevent senseless acts of gun violence against children.

One of the most divisive topics in modern American politics is gun control. The debate rises to the top of national conversation whenever an election or tragic mass shooting occurs. The left (liberal) and right (conservative), have different viewpoints on background checks, licensing, and mental illness. Yet, they always agree on one thing—children’s safety.

In November 2018, that debate once again boiled over during one of America’s most important midterm elections in recent history. With hundreds of congressional seats up for grabs and billions spent on campaigning, voter engagement was at an all-time high—a perfect opportunity to promote the Sandy Hook Promise mission.

By using dynamic 3D audio, our ads were able to transform headphones, earphones, car speakers and their left and right mixing channels into a parallel for the left and right sides of the gun control debate.

Listeners could choose to hear either the left or right side of the debate by using the left or right side of their speakers or headphones. However, no matter which side they tuned into, the ads always ended on a shared viewpoint—the importance of children’s safety.

By running on social channels and digital audio mediums that take advantage of the interactivity of audio—like Pandora Radio—Sandy Hook Promise’s message of bi-partisan, common sense gun legislation was able to stand out from traditional audio ads and reach consumers and politicians at a time when the gun control debate was at the top of the national conversation.