In over 130 different executions, across 8 media, we added our little message into the legal disclaimer.

In over 130 different executions, across 8 media, we added our little message into the legal disclaimer.

In online and eDMs our tiny link received an average click-through of 7%, higher than many of the ads themselves. Not only has it filled all the positions, it’s proven so effective that it’ll stay hidden in Army ads for years to come, and will be rolled out for other roles that need sharp eyed recruits.