Cannes Lions

FINNISH CHRISTMAS TRAVEL

PHS\INTERACTIVE, Helsinki / FINNISH TOURIST BOARD / 2004

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The Finnish Tourist Board wanted to create a cost-efficient, centred way to present the scattered information about Finnish Christmas and the different possibilities of Winter travels in Finland. The aim was to increase knowledge and interest towards a Finnish Christmas and lead the target group to local travel agencies to buy a trip. In the main target group were families with children in the big cities of six European countries: Great Britain, France, Germany, Italy, Spain and Russia.

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