In order to stand out on Carnival, we started from the inside out and created a film showing what happens inside your body when you drink Skol Beats Fire or Skol Beats Frost. How we did it? With thermal vision. We used thermosensitive cameras to allow people to see what others feel when drinking it. And with this thermal language, the new packs and all the campaign were born. And to promote the ice and spicy sensations even more during Carnival, we launched Fire and Frost condoms – a first for the category in Brazil.

The film presents Skol Beats Fire and Skol Beats Frost, two new alcoholic beverages that play with your thermal sensations, giving you two different feelings when you drink them: hot tingles (Fire) or icy chills (Frost). To show these sensations the film shows people in “thermal camera” mode. We begin the film with a mysterious character (in thermal mode) entering a house party with a pack of these mysterious cans. As more and more cans get passed around, everyone becomes “thermal”, as we highlight the contagious effect of the new drinks. The thermal visual language not only originated the packs but also created the visual language for the whole campaign.

386 Million Media Impressions

500K USD earned media

256 K mentions online

3x Ambev’s Social engagement rate

Lowest ever cost per click (U$D 0.002) for the brand.